Adam Foroughi is the CEO and Co-founder of AppLovin. As the CEO, Adam leads vision and strategy at AppLovin, a leading mobile marketing platform that helps the world’s largest brands reach over two billion consumers globally with relevant content. Under his leadership, the company has grown to over 100 employees, and in 2016 announced that it entered into a definitive agreement with Orient Hontai Capital (“Orient Hontai” or “东方弘泰” in Chinese), a premier private equity investment firm in China, for $1.4 billion. Adam’s unique blend of product focus and creative thinking keeps the AppLovin team in motion. He began his career as a derivatives trader, where he was inspired by scalable, high frequency trading models. Over the next decade, he applied this knowledge to ad tech at three companies he founded: Lifestreet Media, Social Hour, and AppLovin. Today, Adam continues to refine and demonstrate the theory that better business results come from smarter algorithms and better data.