Anil Arora has been President and CEO of Yodlee since 2000. He is a passionate leader and innovator in developing ways for consumers to manage their personal finances during turbulent times through simple, easy-to-use online and mobile solutions. Eleven years later, Yodlee solutions have redefined the way Financial Services companies utilize the Internet to engage customers via interactive and personalized money management services.
Arora has extensive experience building some of the world’s most recognized brands, developing innovative new market strategies, and increasing the lifetime customer value for companies in a variety of industries.
Prior to Yodlee, Arora was global chief marketing officer of Gateway, leading the Internet initiatives. He was named Ad Age’s Marketer of the Year in 1999 and was selected for Institutional Investor’s “The Online Finance 40” in 2000, 2001 and 2002. Prior to Gateway, Arora had 15 years’ experience in executive marketing positions at General Mills and Kraft.